Get Goodyear, and have a good year.
We humans really deserve to catch a break. Life tends to beat us up, down, and all around. Unforeseen events shouldn’t make us plummet to an even deeper hellscape of frustration. What if we can help prevent further inconveniences from taking place in our lives by fitting our cars and trucks with a particular brand of tire? It is such a random product we buy every so often, yes, but it really can make a difference.
Meet humans.
They each come with their own problems. Life’s been hard enough for them. How can Goodyear tires possibly prevent their circumstances from getting any worse?
Well, read their stories, and you’ll see exactly how in this print campaign.
