Of course, no one drinks just to spill it.

But what if they did? Would they rather spill an expensive port wine all over their designer shirt at a fancy dinner party? Or would they spill a glass of Bud Light while celebrating the home team scoring a touchdown? This out-of-home print campaign reminds consumers that, whether we like it or not, spills happen.

However, given the choice, it’s better to win at spilling than not to.